Wella ColorCharm Permanent Liquid Hair Color is a salon-quality, liquid hair dye designed for quick, full-head applications and vibrant, long-lasting results. Powered by Liquifuse Technology, it turns from a liquid into a non-drip gel upon mixing to deeply saturate, penetrate, and fuse color into the hair cortex, making it exceptionally fade-resistant.
Key Features
- Up to 100% Gray Coverage: Even on stubborn, resistant gray hair.
- 68 Intermixable Shades: Divided into 5 color-coded tonal families (Natural, Ash, Gold, Warm, Red) for easy level and tone selection.
- Deep Conditioning: Formulated to condition the hair while processing, leaving it shiny and smooth.
- Vegan Formula: Completely free of animal-derived ingredients.
Mixing and Application Guide
- Mixing Ratio: 1:2 (Mix 1 part Wella ColorCharm Liquid Color with 2 parts Wella ColorCharm Cream Developer).
- Developer Choice: Use 20 Volume developer to lift up to 2 levels or maximize gray coverage.
- Application Tool: Ideal for bottle application due to its liquid-to-gel consistency, though a bowl and brush can also be used.
- Application State: Apply to completely dry hair.
- Processing Time: Process for 30 to 45 minutes. Use the full 45 minutes if you require maximum depth or are covering stubborn gray hair.
Popular Shades By Family
- Natural (N / NN): Excellent for base colors and absolute gray coverage. Top choices include 3N Dark Brown, 4N Medium Brown, and 8N Light Blonde.
- Ash (A): Best for neutralizing unwanted brassy or orange tones. Popular options include 9A Pale Ash Blonde.
- Red & Warm (R / RG / WV): Ideal for vibrant fashion shades. Top picks include 7R Red, 8RG Titian Red Blonde, and 5WV Cinnamo
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